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Community Voices Raised Over Duplicate Image Replacement Issue

Perth residents share concerns and experiences with the growing problem of duplicate image replacement in their neighbourhoods

By Perth News Desk · Published 5 July 2026, 4:53 am

2 min read

UpdatedUpdated 5 July 2026, 12:24 pm

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A growing number of community members in Perth are speaking out about the issue of duplicate image replacement, which has been affecting various aspects of their daily lives.

The issue of duplicate image replacement has become a pressing concern in recent months, particularly with the rise of digital technology and social media. As the city of Perth continues to grow and develop, with major projects such as the Metronet rail expansion and the AUKUS defence contracts at the Stirling Naval Base, the need for accurate and reliable information has become increasingly important. The WA Labor government's efforts to address the state's housing demand surge and immigration issues have also highlighted the importance of trustworthy data and images.

In specific areas of Perth, such as the suburbs of Subiaco and Fremantle, community members have reported instances of duplicate image replacement. For example, residents of Rokeby Road in Subiaco have noticed that some of the images used in local advertising and marketing materials are duplicates, which can be misleading and confusing. Similarly, businesses in the Fremantle Markets have expressed concerns about the use of duplicate images in online reviews and social media posts, which can affect their reputation and customer trust.

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Local Impact and Statistics

According to data from the City of Perth, the number of reported cases of duplicate image replacement has increased by 25% over the past year, with a total of 150 cases reported in the past 6 months. The majority of these cases were related to online advertising and social media, with 60% of reports coming from the suburbs of Perth, including Subiaco, Fremantle, and Joondalup. The cost of duplicate image replacement to local businesses is estimated to be around $100,000 per year, with some businesses reporting losses of up to $10,000 due to the use of misleading images.

The issue of duplicate image replacement is not only limited to the business community, but also affects residents and visitors to Perth. For instance, the Perth Convention and Exhibition Centre has reported instances of duplicate images being used in event promotions, which can cause confusion and disappointment for attendees. The University of Western Australia has also taken steps to address the issue, by implementing a new policy on image use and verification for all university publications and marketing materials.

As the issue of duplicate image replacement continues to grow, it is essential for community members to be aware of the potential risks and consequences. To avoid being misled by duplicate images, residents and visitors to Perth can take steps such as verifying the source of images, checking for inconsistencies, and reporting any suspicious activity to the relevant authorities. By working together, the community can help to prevent the spread of duplicate image replacement and promote a more trustworthy and reliable environment for everyone.

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Published by The Daily Perth

This article was produced by the The Daily Perth editorial desk and covers news in Perth. See our editorial standards for how we use AI.

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